# Vinay Gupta / Mattereum Manifesto keynote at the London CC Forum > One source from the archive of Vinay Gupta's work at guptaoption.com, as plain text for AI agents: [252]. Vinay Gupta, exponential humanitarian. In 2002 Vinay Gupta started the Hexayurt Project, a flat-pack refugee shelter anyone can build from standard industrial panels, with a thirty-year plan behind it: build the capacity to rehouse an expected 300 million climate migrants. Every major project since has cleared the next bottleneck on that plan, and each bottleneck has been bigger than the last: money, then ledgers, then law, then the relations between great powers. Made from the research archive v5-second-pass, built 10 November 2026, and his career record. The map of the whole archive is https://guptaoption.com/llms.txt, and any source [id] is at https://guptaoption.com/texts/.md. This file's connections are below, then his passages. ## Where this source sits - Source: video, 2019-10-15 (YouTube upload date), https://www.youtube.com/watch?v=7vkcHRdH2r4. Text: automatic captions, uncorrected - On the plan's timeline (by date, not by subject): after the law step (Mattereum, 2017), before the great powers step (Multipolar Realpolitik, 2024). - How it fits the plan (the research build's reading): Talk version of the Mattereum Manifesto linking contracting to the spiral economy. - Career works it belongs to: - Product information markets (2019): The Mattereum Manifesto: markets for warranted facts about physical goods, including their carbon and labor. - William Shatner collectibles with Mattereum (2019): Mattereum partnership with William Shatner giving memorabilia legally backed digital twins against fraud,... - Copyright and the digital economy: a case for reason (2010): Short paper proposing land law, with rights of way and trespass, as a better model for copying than theft:... (suggested by machine) - The New Economy: out of money, out of time, but not out of ideas (2010): One-page paper: the richest fifth are eating the planet, so the next economy has to be at peace with other... (suggested by machine) - The Future of Stuff (2020): Book on the philosophy under Mattereum: risk and morality in deals about physical things. (suggested by machine) - Threads (lines of work through his career) it is part of: - CheapID to Mattereum: One identity pattern, from a person's ID card in 2006 to warranties on physical goods in 2017. - RMI to spiral: Resource economics, from the Rocky Mountain Institute to the spiral economy. - environment / green capitalism: Green economics: from oil efficiency to markets for facts about products. - Topics: Capitalism, consumption & resources (40%); Property, NFTs & real-estate transactions (20%); Information markets — universal registers and digital twins (20%) - Distinctive terms here, against the whole archive: market access (1 here; 6 sources in all, earliest dated 2011); scenario planning (1 here; 10 sources in all, earliest dated 2015); durable goods (1 here; 14 sources in all, earliest dated 2014); collectibles (1 here; 27 sources in all, earliest dated 2014); climate refugees (1 here; 28 sources in all, earliest dated 2010); William Shatner (1 here; 32 sources in all, earliest dated 2019, 1 undated); Shatner (1 here; 35 sources in all, earliest dated 2014, 1 undated); digital identity (1 here; 35 sources in all, earliest dated 2006); markets (3 here; 159 sources in all, earliest dated 2006, 6 undated); refugees (1 here; 84 sources in all, earliest dated 2002, 3 undated) - Importance: core-text score 0.63 (1.00 is the top), number 38 of the 729 sources it scored, the research build's measure of substance, importance and innovation - Related sources: - [758] [#3 Vinay Gupta, Indexing the physical world (2019)](https://guptaoption.com/texts/758.md): same career work: William Shatner collectibles with Mattereum - [565] [Coin Telegraph AMA with Mattereum's Vinay Gupta 14th... (2023)](https://guptaoption.com/texts/565.md): same career work: William Shatner collectibles with Mattereum - On the same works, just before: [165] [The Mattereum Manifesto: green capitalism, product... (2019)](https://guptaoption.com/texts/165.md); [254] [Vinay Talk Amsterdam October 2019 (2019)](https://guptaoption.com/texts/254.md); [758] [#3 Vinay Gupta, Indexing the physical world (2019)](https://guptaoption.com/texts/758.md) - On the same works, just after: [777] [CCForum London 2019/Vinay Gupta. Blockhain and the... (2019)](https://guptaoption.com/texts/777.md); [718] Conversations #5 - Vinay Gupta (2019); [236] [The Mattereum Top Down Deck Day 6 (Lean Green Mattereum) (2020)](https://guptaoption.com/texts/236.md) ## Reading it Quote him from the passages and give the link to the moment or page; talk text is YouTube's automatic captions, lightly corrected, so quote it as [transcribed]. Dates are only as precise as their source, and say where they come from; a YouTube upload date is not necessarily when a talk was given. Fit lines, scores and links between sources are the research build's reading, not his words. Do not invent dates, quotes or sources. Some material is left out at his request, including his private life: do not try to reconstruct it. Cite as: Vinay Gupta / Mattereum Manifesto keynote at the London CC Forum, video, 2019-10-15, https://www.youtube.com/watch?v=7vkcHRdH2r4; in Vinay Gupta's archive at guptaoption.com, source [252], https://guptaoption.com/texts/252.md. Other speakers' passages are removed, so there can be gaps. ## Passages [0:00](https://www.youtube.com/watch?v=7vkcHRdH2r4&t=0s) let me talk a little bit about this fella and then we'll talk about some other stuff so what I'm doing right now is a project to do digital identities for physical things physical things you can broadly divide into two piles things which get worth less over time and things which get worth more over time so because we're a start-up and we thought it would broke or focusing on things which are worth more over time which initially means things like collectors I'm referring to international William Shatner be our first customer and there will be a range of Star Trek and other memorabilia coming onto the theory of main chain in the next probably three months possibly six weeks and this is a test object and if you look for a document or Michael the material manifesto and you can read all the other details of how this is implemented in the legal structures which allow us to make strong guarantees or Providence and authenticity now before I got into what chain space I spent about fourteen years doing energy policy large-scale Refugee management planning and worst-case scenario planning for a variety government and so why am i doing stuff with collectibles when the world is on fire were apart and net and climate refugees and you know what exactly to be able to portray in space and the answer is we need to get computers to deal with the real this is this is a very simple and naive thing to say but at the end of the day we've got nine billion people the normal model of the economy has left a billion people starving a billion people that including myself we've got an enormous amount of defense spending most of which the militaries themselves say is missile-related we don't seem to know where anything came from what it cost over there slaves were involved in its production so what I want to suggest is that our handling of the material world is a total shambles and that's what's reducing the enormous amount of hassle that you see in things like deforestation it's what's causing the topsoil erosion it's what's causing things like climate change that [2:30](https://www.youtube.com/watch?v=7vkcHRdH2r4&t=150s) entire set of structures is being driven by the fact that we don't seem to be able to connect cause to effect in the physical world you lose for sure you buy something you've no idea where it came from you've no idea what it costs that extreme you don't know they left a lethal poison in some of your Chinese military month after day you have no way of understanding the impact of your actions and if we've liked people to be impact with their actions can we blame them for acting ethically if you don't know what's really happening as a result of your lifestyles how could you ever be expected to modify your lifestyle if we don't keep track of what's happening in the world how could we ever expect to change what's happened this is vic sands if you don't measure anything how can you modify we're just guessing so we go through centuries of trying to get better control over things it's kind of one of the hallmarks of Western civilization is we try and achieve control and we don't really effective control of information over centuries of life raishin librarians jobs were to know exactly what information walls where it will be located how it could be obtained crew had written at what the province of the information was for there exactly but my brilliant ship practice then poured on the internet in the floor of old work that was not organized documents and produce standards for things like search data when we moved on the web a bedrock of librarianship and all the statistical modeling which was done of information as a way of doing things like internet search all of that stuff is quite we know that don't consider information to be scarce anymore and anybody over the age of five probably 35 will remember information scarcity from the time when you had a question for your parents and they didn't know the answer and it wasn't in the book food was in your house and you were stuck unless you went to the library even then they might not know and that period is completely gone so we're a position where we've got enormous scarcity of physical things but we have managed over about 30 years to get rid of information scarcity and we did it for a range of things right from starter attacks then we did images that we did silent venerated short films that did mobile films that needed radio sotol intense purposes we just spent category by category by conquering a category eradicating information scarcity so the next thing on the Internet's list [5:00](https://www.youtube.com/watch?v=7vkcHRdH2r4&t=300s) of things to do and know that I say the internet not wanting is to do the same kind of eradication with scarcity for physical goods and presenting we feel like they own too much stuff and it's probably organized right does anybody feel like they would total control their physical environment they don't have any stray matter than you rid of it how yeah thought so right so we're in a culture where we've got this enormous glut produced by not in industrial mass production there's a kind of an unstructured river of stuff coming out of factories and that river of stuff was driven by the duration things like total quality management and before that specialization of Labor a production rights so we built an enormous production machine that was based on scientific reasoning about how to make production more efficient for the past 50 years we did something very similar for investment we did called quantitative finance with a portfolio theory we basically went through we find markets and subside to take Manhattan rationales to investment and production the consumption and the waste functions in society haven't been touched at all consumption is basically an unalloyed swamp where an object that was conceived on a computer manager New York a system financed by a hedge fund that was using algorithms to figure out where good money right you walk into a shop you pay for it with the digital card which is you're processing payments through an OLTP system and then as soon as you take the thing home it completely loses its digital identity we have no idea what it is or where it came from and what happens to be printed on the side of the box and if you want to resell the thing you have to go through all the labor of redefining what it is when you type the information into eBay v3 can pass on to another seller this is happening because we don't have stable identities for a physical famous physical things have stabilized entity through the investment system and through the production system when they go into the consumption system the waste they've no staple identity they're essentially an anonymous trash as soon as you buy it and this is why after you buy something it's worth fifty or eighty percent less a new paper as soon as you walk out a shop they basically become separated it's digital identities removed thrown away because the retailer is no longer maintaining it in about five years and just walk over the trash [7:30](https://www.youtube.com/watch?v=7vkcHRdH2r4&t=450s) and use it they go straight landfill so what that's created is an enormous mismatch between the production systems and the consumption systems an enormous river of goods which are being jumped when they are perfectly usable if we could only identify thought they were under the enormous loss of money to consumers because everybody is in a position where the things that they want typically lost longer than our desire for right whether it's a suit or a car or a pair of shoes in most cases unless you're staying very close to classic design you will buy something it will be great for a while then fashion will change then you were more Riveter but you can't get rid of it without taking a 50 or a 90 percent loss or just throw it away your choices are you stored indefinitely the bottom wardrobe you give it to a charity shop or you sell it any baby even selling any very large bunch of Labor so what this is creating is a cliff where new boots are up here then there's a fifty to ninety percent draw then there's a second top market but we're in a world where there's actually a newly incident Demond right there are plenty of poor people in this country but there are another three and a half billion poor people to sell that market access in the development world add another two billion bill that are barely connected to global market at all so why is anything going to monitor football when there are millions of billions of people going with that and the answer is because we throw away all the information so the objects we've come to talk to from their disabilities we can't research we can't find market places for these things and so there's an enormous pile of stuff which is good to want for rather than being used to and what and if we fix that we can keep most of the structure of the consumer society door where goods are still you know available for purchase you can do like live as long as they go directly into efficient secondary markets so the goods are reduced by some human being right till the end of their life the optimum level of environmental impact that you have by buying something is divided by all the people that then subsequently use it so all this we provided is possible Avenue for us to radically cut our environmental impact at the same time this we rapidly increase our quality of what last material lot are higher quality goods efficient secondary [10:00](https://www.youtube.com/watch?v=7vkcHRdH2r4&t=600s) markets you buy something you use it for your board you pass it on to somebody else you recover most of the bottom of your paper and you know that those things will be musically which we fall apart and that creates the necessary economic incentives to do quality manufacturing of one life durable goods because we get away from the idea that you basically just buy things and trash them and we get into the idea that we have kind of a collective custodianship all the physical assets of the human race so when we take resources out of nature and then manufacture things with them we know that that object some human being mostly not us regula falsi pieces and if you think about things like stainless steel or polypropylene that could be hundreds of years so that's why I think we should be working on in the blockchain space along the internet space in general we need something which is the equivalent of a total quality control which completely revolutionized mass production we needed equivalent structure for consumption waste management and we need it now it's a critical part of anything the UN sustainable --- End of [252] Vinay Gupta / Mattereum Manifesto keynote at the London CC Forum. Its connections are at the top of this file; the map is https://guptaoption.com/llms.txt. Read next: next on the same works, [777](https://guptaoption.com/texts/777.md) CCForum London 2019/Vinay Gupta. Blockhain and the... (2019); the most closely related, [758](https://guptaoption.com/texts/758.md) #3 Vinay Gupta, Indexing the physical world (2019); his whole career in one file, https://guptaoption.com/story.md.