# The Mattereum Top Down Deck Day 6 (Lean Green Mattereum) (part 1 of 2)

> One source from the archive of Vinay Gupta's work at guptaoption.com, as plain text for AI agents: [236], part 1 of 2. Vinay Gupta, exponential humanitarian. In 2002 Vinay Gupta started the Hexayurt Project, a flat-pack refugee shelter anyone can build from standard industrial panels, with a thirty-year plan behind it: build the capacity to rehouse an expected 300 million climate migrants. Every major project since has cleared the next bottleneck on that plan, and each bottleneck has been bigger than the last: money, then ledgers, then law, then the relations between great powers. Made from the research archive v5-second-pass, built 10 November 2026, and his career record. The map of the whole archive is https://guptaoption.com/llms.txt, and any source [id] is at https://guptaoption.com/texts/<id>.md. This file's connections are below, then his passages.

## Where this source sits

- Source: document (Slides), 2020 (year of the work, not of publication), https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view. Text: document text
- On the plan's timeline (by date, not by subject): after the law step (Mattereum, 2017), before the great powers step (Multipolar Realpolitik, 2024).
- How it fits the plan (the research build's reading): Synthesis deck tying hexayurt, SCIM and Mattereum into one lean green plan.
- Career works it belongs to:
  - Lean Green Mattereum: "We aren't just here to change the world, we're here to fix it" (2020): 162-page deck tying it together: poverty and climate are one problem, a lean green development path is...
  - Three Rules for Designing the Social Enterprise (2009): Two-page paper defining a social enterprise by how it converts financial capital into social capital and... (suggested by machine)
  - Product information markets (2019): The Mattereum Manifesto: markets for warranted facts about physical goods, including their carbon and labor. (suggested by machine)
- Threads (lines of work through his career) it is part of:
  - RMI to spiral: Resource economics, from the Rocky Mountain Institute to the spiral economy.
  - social enterprise: Enterprises that turn money into social capital and back: the capital conversion matrix from the Rocky Mountain...
  - environment / green capitalism: Green economics: from oil efficiency to markets for facts about products. (through a work suggested by machine)
- Ideas whose earliest source in this archive is this one: Lean Green Mattereum
- Ideas developed here: Hexayurt; Mattereum asset passports; SCIM / six ways to die
- Topics: Capitalism, consumption & resources (31%); contracts / companies / value (16%); Rural poverty & development infrastructure (12%)
- Distinctive terms here, against the whole archive: social enterprise (31 here; 6 sources in all, earliest dated 2009); counterfeits (6 here; 2 sources in all, earliest dated 2020); second hand (10 here; 12 sources in all, earliest dated 2011); Capital Conversion Matrix (6 here; 4 sources in all, earliest dated 2009); recycling (9 here; 14 sources in all, earliest dated 2012); Mattereum (41 here; 127 sources in all, earliest dated 2014, 2 undated); product information (6 here; 11 sources in all, earliest dated 2019, 2 undated); circular economy (6 here; 17 sources in all, earliest dated 2019); product information market (3 here; 4 sources in all, earliest dated 2020); certificates (6 here; 26 sources in all, earliest dated 2006)
- The earliest dated source in this archive for (undated sources may be earlier): fractional ownership; doubt discount; product information market; CO2 footprint; counterfeits
- Importance: core-text score 0.91 (1.00 is the top), number 4 of the 729 sources it scored, the research build's measure of substance, importance and innovation
- Related sources:
  - [723] ["Saving the Climate with Real World Asset NFTs" by Vinay... (2020)](https://guptaoption.com/texts/723.md): same career work: Lean Green Mattereum: "We aren't just here to change the world, we're here to fix it"
  - [714] [Autonomous A1 - Taming Capitalism with Vinay Gupta of... (2021)](https://guptaoption.com/texts/714.md): same career work: Lean Green Mattereum: "We aren't just here to change the world, we're here to fix it"
- On the same works, just before: [24] [Three Rules for Designing the Social Enterprise (2009)](https://guptaoption.com/texts/24.md); [165] [The Mattereum Manifesto: green capitalism, product... (2019)](https://guptaoption.com/texts/165.md); [252] [Vinay Gupta / Mattereum Manifesto keynote at the London... (2019)](https://guptaoption.com/texts/252.md)
- On the same works, just after: [723] ["Saving the Climate with Real World Asset NFTs" by Vinay... (2020)](https://guptaoption.com/texts/723.md); [762] [MetaGame meets Vinay Gupta (2021)](https://guptaoption.com/texts/762.md); [714] [Autonomous A1 - Taming Capitalism with Vinay Gupta of... (2021)](https://guptaoption.com/texts/714.md)

## Reading it

Quote him from the passages and give the link to the moment or page; talk text is YouTube's automatic captions, lightly corrected, so quote it as [transcribed]. Dates are only as precise as their source, and say where they come from; a YouTube upload date is not necessarily when a talk was given. Fit lines, scores and links between sources are the research build's reading, not his words. Do not invent dates, quotes or sources. Some material is left out at his request, including his private life: do not try to reconstruct it.

Cite as: The Mattereum Top Down Deck Day 6 (Lean Green Mattereum), document, 2020, https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view; in Vinay Gupta's archive at guptaoption.com, source [236], https://guptaoption.com/texts/236.md.

## Passages, part 1 of 2
[slide 1](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) We aren’t just here to change the world, we’re here to fix it This is a 160 page deck outlining the realities of our environmental plight, and analysing how a specific blockchain technology approach could take 5% or 10% off our global environmental footprint while also supporting certain key sustainable development goals. second public release: proof of concept deck should be read full-screen because it relies on slides being built across several pages. very confusing if you try to scroll through it. a few todo pages are in comic sans

[slide 3](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) Part One: Climate Macrostrategy Earth soaks up 16 gigatons of CO2 per year. 16 gigatons divided by 8 billion people is 2 tons. 2 tons of CO2 per person per year is safe. Average Americans emit 17 tons of CO2 per year, nearly 8 times the sustainable personal CO2 limit. Poverty & Climate: two issues, or one issue? The climate-development disaster [Table: rural urban] 100m / / rural rich / / below 2 tons 50 million / / urban rich / / below 5 tons 1300 million / / rural poor / / close to zero 150 million / / urban poor / / below 1 ton [Table: rural urban] 500 million / / rural rich / / around 10 tons 3000 million / / urban rich / / around 10 tons 3500 million / / rural poor / / below 2 tons 1000 million / / urban poor / / below 3 tons Rural poor become urban rich, destroying the world in the process. poor rich poor rich 1900 2020 INCREDIBLY BAD WORLD DESTROYING MACROTREND [Table: rural urban] 100m / / rural rich / / below 2 tons 50 million / / urban rich / / below 5 tons 1300 million / / rural poor / / close to zero 150 million / / urban poor / / below 1 ton [Table: rural urban] 500 million / / rural rich / / around 10 tons 3000 million / / urban rich / / around 10 tons 3500 million / / rural poor / / below 2 tons 1000 million / / urban poor / / below 3 tons poor rich poor rich 1900 2020 Remember, sustainable means 2 tons of CO2 per person per year, or 16 gigatons for the entire planet. The only “development path” we offer vastly increases CO2, destroying the future. [Table: rural urban] 100m / / rural rich / / below 2 tons 50 million / / urban rich / / below 5 tons 1300 million / / rural poor / / close to zero 150 million / / urban poor / / below 1 ton [Table: rural urban] 500 million / / rural rich / / around 10 tons 3000 million / / urban rich / / around 10 tons 3500 million / / rural poor / / below 2 tons 1000 million / / urban poor / / below 3 tons poor rich poor rich 1900 2020 MASSIVE RURAL POPULATION GROWTH DEVELOPMENT DISASTER DEVELOPMENT DISASTER

[slide 9](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) In 1900 the world output only 3gt of CO2 per year. Now cities alone produce 30gt annually. [Table: rural urban] 500 million / / rural rich / / around 10 tons 3000 million / / urban rich / / around 10 tons 3500 million / / rural poor / / below 2 tons 1000 million / / urban poor / / below 3 tons [Table: rural urban] 100m / / rural rich / / below 2 tons 50 million / / urban rich / / below 5 tons 1300 million / / rural poor / / close to zero 150 million / / urban poor / / below 1 ton poor rich poor rich 1900 2020 3gt 30gt MASSIVE RURAL POPULATION GROWTH DEVELOPMENT DISASTER DEVELOPMENT DISASTER In 1900 the world output only 3gt of CO2 per year. Now cities alone produce 30gt annually. [Table: rural urban] 500 million / / rural rich / / around 10 tons 3000 million / / urban rich / / around 10 tons 3500 million / / rural poor / / below 2 tons 1000 million / / urban poor / / below 3 tons [Table: rural urban] 100m / / rural rich / / below 2 tons 50 million / / urban rich / / below 5 tons 1300 million / / rural poor / / close to zero 150 million / / urban poor / / below 1 ton poor rich poor rich 1900 2020 3gt 30gt DEVELOPMENT DISASTER MASSIVE RURAL POPULATION GROWTH Remember, sustainable means 2 tons of CO2 per person per year, or 16 gigatons for the entire planet. People flow from the villages to the cities, from poverty to wealth, but CO2 climbs too. [Table: rural urban] 500 million / / rural rich / / around 10 tons 3000 million / / urban rich / / around 10 tons 3500 million / / rural poor / / below 2 tons 1000 million / / urban poor / / below 3 tons [Table: rural urban] 100m / / rural rich / / below 2 tons 50 million / / urban rich / / below 5 tons 1300 million / / rural poor / / close to zero 150 million / / urban poor / / below 1 ton poor rich poor rich 1900 2020 3gt 40gt DEVELOPMENT DISASTER MASSIVE RURAL POPULATION GROWTH Every path we have out of poverty massively increases people’s resource consumption. Outlying exceptions: Cuba (2.5 tons), Kerala (under 1 ton per capita).

[slide 13](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) More or less the entire human population is trapped in either poverty or climate destruction. poor rich poor rich 1900 2020 DEVELOPMENT DISASTER MASSIVE RURAL POPULATION GROWTH rural urban rural urban poverty huge CO2 slum detour slum detour slum development One ton of CO2 per human per year adds 8 gigatons to our CO2 load. The earth soaks up 16 gigatons per year. Every ton above this trashes the future. 2 tons per year each is safe. Our current emissions are 40 gigatons per year. Roughly 24 gigatons per year over our safe CO2 budget. Once we emit a few hundred excess gigatons of CO2 above our 16gt per year, we break the climate. Less that 10 years at current rates. todo: a proper chart of personal carbon emissions, time, and expected level of climate change. Right now we are betting the future of the planet on an as-yet-unproven Bright Green Urbanism poor rich 2020 DEVELOPMENT DISASTER rural urban poverty huge CO2 flooded, burning poor cities 2050 rural urban drought and agricultural collapse we are saved only if this exists MAYBE Bright Green Urbanism poor rich Rich Green Urbanism does Bright Green Urbanism exist? Bright Green Urbanism What does it look like? Cheap solar energy all year Probably needs superconductors Self driving cars as fleet vehicles Pretty much the whole world lives in green cities Circular economy Doughnut economics squares environmental and social footprints Doughnut Economics Steering a middle path? The better your technology is, the more social good you can have while remaining within your ecological ceiling Geoengineering also increases your ecological ceiling. It’s not clear how much room there really is for a “regenerative and distributive economy” but Kerala and Cuba show options. The trend lines which fuel Bright Green Urbanism Massive movement to the cities The trend lines which fuel Bright Green Urbanism Massive movement to the cities Reduced CO2 per dollar of GDP The trend lines which fuel Bright Green Urbanism Massive movement to the cities Reduced CO2 per dollar of GDP Radical improvements in solar The trend lines which fuel Bright Green Urbanism Massive movement to the cities Reduced CO2 per dollar of GDP Radical improvements in solar Plunging global birth rates The trend lines which fuel Bright Green Urbanism Massive movement to the cities Reduced CO2 per dollar of GDP Radical improvements in solar Plunging global birth rates Seriously plunging birth rates in the wealthiest countries

[slide 25](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) All great then? Massive movement to the cities Reduced CO2 per dollar of GDP Radical improvements in solar Plunging global birth rates Seriously plunging birth rates in the wealthiest countries Rich Green Urbanism Bright Green Urbanism doesn’t sound so bad Unfortunately we have some issues... Being in the global middle class burns CO2 Poor countries are close to sustainable Remember, sustainable means 2 tons of CO2 per person per year, or 16 gigatons for the entire planet. Everything this text block covers up is over consuming. All great then? Unfortunately not quite yet... this is a problem NOPE just these ones just these ones To work, Bright Green Urbanism requires close to ten-fold improvements in CO2 per unit of lifestyle benefit poor rich 2020 DEVELOPMENT DISASTER rural urban poverty huge CO2 flooded, burning poor cities 2050 rural urban drought and agricultural collapse we are saved only if this exists MAYBE Bright Green Urbanism poor rich X Let’s look at this in brutally simple terms Here are cities. Let’s draw a line through them at two tons of CO2 per person per year When people think Green Urbanism, they aren’t thinking Kolkata and Manila mostly Two tons per capita: all the cities above this line are unsustainable Radical improvements in environmental efficiency (2x) get us a bit closer... but not close Say we find a way to half CO2 use: this is better, but 2x is a hard push... A 10x efficiency boost would make most of the world’s key cities sustainable. How the hell do we get to 10X? Rocky Mountain Institute 10XE made a start on this kind of resource efficiency Started in 2010 Integrative Design Whole Systems Thinking on steroids for manufacturing Great early work But we do not have a feasible path to this 10XE world yet. What is the real space available to humanity in the Doughnut Economy? Probably the best attempt to actually design a Doughnut Economy is Lester Brown’s “Plan B”. Plan B involves a lot of rice and beans, and recycling, and tree planting. I think the numbers are broadly-speaking pretty reasonable. I don’t know why Plan B isn’t much, much more widely known. Even at 40gt we are probably doing 10% of the social good we need to do in this world. 10XE social good per unit CO2. 40gt 16gt Can’t we fix all this with cheap solar? Yes, eventually. But when? The odds are high that we will hit planetary buffers long before the last coal fired power plant is turned off. No doubt in my mind that a “Manhattan Project” on solar is the keystone of sustainability. But the global middle class’s insatiable appetite for stuff will still cause massive environmental problems in all scenarios. Addressing the stuff problem helps.

[slide 40](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) todo: need to explain geoengineering specifically reversibility vs. permanent options Rich Green Urbanism Bright Green Urbanism is not very likely Rich Green Urbanism Let’s look at the Lean Green option Convergence on a low-burn Lean Green Urbanism 10XE is far away. Kerala works today! The history is incredibly complex The society is agrarian, but with excellent education and health care Demographics look like Europe CARBON NEGATIVE SOCIETY (-.5t) 75 year life expectancy (same as Arkansas, Hungary, Fujian) 96% literacy rate (same as Macedonia, better than any American state) Separate Wealth from Money to see clearly By any reasonable standard, Kerala looks like a wealthy society, except... Kerala’s GDP per capita is $10 a day A sane global poverty line is $7.40 a day (not $1.90) - they’re just 25% above it Concepts like “human development index” attempt to capture this concept Kerala scores .78 (Mexico, Georgia) but on a third or less of the money And carbon negative... Introducing the “Soft Development Path” Modelled on Amory Lovin’s Soft Energy Path (1976) A high-tech, low-impact well-organised alternative to Bright Green Urbanisation Good evidence it can work, but maybe dependent on culture An excellent fit for ultra-cheap solar panels and “small farm” high yield agriculture A Soft Development Path Gallery: Poor Practically no money has gone into “soft development path” approaches in 50 years [Table: rural urban] 100m / / rural rich / / below 2 tons 50 million / / urban rich / / below 5 tons 1300 million / / rural poor / / close to zero 150 million / / urban poor / / below 1 ton [Table: rural urban] 500 million / / rural rich / / around 10 tons 3000 million / / urban rich / / around 10 tons 3500 million / / rural poor / / below 2 tons 1000 million / / urban poor / / below 3 tons poor rich poor rich 1900 2020 MASSIVE RURAL POPULATION GROWTH DEVELOPMENT DISASTER SOFT DEVELOPMENT X Practically no money has gone into “soft development path” approaches in 50 years [Table: rural urban] 100m / / rural rich / / below 2 tons 50 million / / urban rich / / below 5 tons 1300 million / / rural poor / / close to zero 150 million / / urban poor / / below 1 ton [Table: rural urban] 500 million / / rural rich / / 2 tons? 3000 million / / urban rich / / around 10 tons 3500 million / / rural poor / / below 2 tons 1000 million / / urban poor / / below 3 tons poor rich poor rich 1900 2020 MASSIVE RURAL POPULATION GROWTH DEVELOPMENT DISASTER SOFT DEVELOPMENT PATH X

[slide 49](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) Americans are flooding to “Zoom Towns” as commuting is taken out by covid [Table: rural urban] 100m / / rural rich / / below 2 tons 50 million / / urban rich / / below 5 tons 1300 million / / rural poor / / close to zero 150 million / / urban poor / / below 1 ton [Table: rural urban] 500 million / / rural rich / / 2 tons? 3000 million / / urban rich / / around 10 tons 3500 million / / rural poor / / below 2 tons 1000 million / / urban poor / / below 3 tons poor rich poor rich 1900 2020 MASSIVE RURAL POPULATION GROWTH DEVELOPMENT DISASTER SOFT DEVELOPMENT PATH X Maybe also for us? Urban Rich “problem children” may have other options... MAYBE Offgrid Tiny House Suburbs MAYBE Nukes and Geoeng “BLIGHT Green” poor rich 2020 DEVELOPMENT DISASTER rural urban poverty huge CO2 2050 rural urban less Bright Green Urbanism MAYBE Bright Green Urbanism poor rich eco-favelas and downshifted suburbs nuclear green and geoeng Convergence on a low-burn Lean Green Urbanism But a Lean Green future seems more likely than a Bright Green Urbanism global solution poor rich 2020 DEVELOPMENT DISASTER rural urban poverty huge CO2 2050 rural urban some Bright Green Urbanism MAYBE Bright Green Urbanism poor rich rural resource-rich but still cash poor RURAL SOFT DEVELOPMENT PATH eco-favelas? can we do better? URBAN SOFT DEVELOPMENT PATH A Soft Development Path Gallery: Rich todo: also going to need to explain what appropriate technology is, but also why Schumacher is wrong. Before we wade into the new plan, let’s review the first major intervention I did on climate change. My climate journey started with by designing a shelter for refugees (these are not architectural renderings, these are all real buildings people made from my Open Source plans) 1995 I spent 6 months working with folks from Stephen Gaskin’s Farm in TN on zero-waste geodesic domes. 2002 the RMI Sustainable Settlements Charrette asks for a shelter which can be folded up and reused when refugees are resettled. The goal becomes to reshelter the hundreds of million climate refugees we are expecting, using industrial materials. I start a 30 year project to get the job done: Open Source plans plus common industrial materials equals shelter magic. That first project is broadly-speaking on track (over decades) (these are not architectural renderings, these are all real buildings people made from my Open Source plans) Hexayurts spread over Burning Man: 20% or so of 70,000 people. People build their own units, thousands per year. Half a dozen commercial manufacturers (small scale.) Second-generation hexayurts, called ShiftPods, get real scale. Easy to build, all materials in the commercial supply chain, hundreds of builders, documenters, innovators. this is real

[slide 57](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) Formerly homeless Americans live in hexayurts today in LA. (these are not architectural renderings) UN provides tents (6 month life) to refugee camps (average stay 17 years). Local manufacturing and deployment end-run around bureaucratic wilful blindness. I have no doubt there will be dozens of large hexayurt cities within 10 years, right on the 30 year schedule I laid out in 2002. this is real From homes to cities: Simple Critical Infrastructure Maps Next step: how do we design the infrastructure and systems for massive new refugee cities? Simple Critical Infrastructure Maps - another Open Source system I designed. The SCIM system has been used by several governments for humanitarian response planning. Individual needs injury world country military region town police too ess hospital village illn ho home t person cooling sewage toilet plant the home water tap individual plant water heating power station kitchen cooking stores energy d mkts col thi food rst too shops fuel food mkts mkts hunger Mapping urban systems in crises: Simple Critical Infrastructure Maps injury world country military region town police too ess hospital village illn ho home t person cooling sewage toilet plant the home water tap individual plant water heating power station kitchen cooking stores energy d mkts col thi food rst too shops fuel food mkts mkts hunger nation state organization group injury world country region town too ess village illn ho home t person individual cold thir too st hunger shared map shared shared succession plan model jurisdiction territory citizens effective international organizations recognition communications the resource space group control transportation Simple Critical Infrastructure Maps is a design language for (refugee) cities people groups orgs states injury world country military region town police too ess hospital village illn ho home t person cooling sewage toilet plant the home water tap individual plant water heating power station kitchen cooking stores energy d mkts col thi food rst too shops fuel food mkts mkts hunger shared map shared shared succession plan model jurisdiction territory citizens effective international organizations recognition communications the resource space group control transportation Cheap mass manufactured ecological long term refugee and general purpose housing MAYBE Bright Green Urbanism poor rich 2020 DEVELOPMENT DISASTER rural urban poverty huge CO2 2050 rural urban we are saved only if this exists poor rich X flooded, burning poor cities drought and agricultural collapse It does not matter much whether the ecologically sound homes are built in crisis or hope - it’s the same technology MAYBE Bright Green Urbanism drought and agricultural collapse poor rich 2020 DEVELOPMENT DISASTER rural urban huge CO2 2050 rural urban we are saved only if this exists poor rich X poverty Convergence on a low-burn Lean Green Urbanism MAYBE Offgrid Tiny House Suburbs

[slide 63](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) Cheap, durable, ecological housing changes our whole environmental and economic outlook MAYBE Bright Green Urbanism drought and agricultural collapse poor rich 2020 DEVELOPMENT DISASTER rural urban huge CO2 2050 rural urban we are saved only if this exists poor rich X poverty THE SOFT DEVELOPMENT PATH THE SOFT DEVELOPMENT PATH $1500 Behold the Hexayurt Quaddome $1500 Can be mass produced without any copyright or patent licence: the design is fully public domain. Can be manufactured from almost any industrial sheet goods requiring only a table saw. Even if you gold plate this it’s less than $5,000. Add additional smaller hexayurt as bedrooms or private offices. Panels can be reused in other buildings, the shapes are all the same. The mortgage is obsolete. The 2008 crisis need never happen again. A small project in LA (these are not architectural renderings) $350 of materials for a building which will last for years. Easy volunteer build. Simple. Costs about the same as a disaster relief tent for initial purchase, but lasts 5x+ as long: much cheaper in the long run. $100 for a solar charger, light, fan, and battery for basic services. We are pretty much ready for the climate refugees. It’s just like this, but a lot more units. And, really, only we appear to be ready. this is real homeless in LA We have developed most of the tools required to rehome hundreds of millions of people affordably. Not just artefacts but living systems. Not an architectural rending. This is a photograph.

[slide 67](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) Part Two: Saving the Goddamned World Let’s do some thinking about how the global economy works Production Consumption key: assets trade money harm Consumption creates Waste Production Consumption Waste key: assets trade money harm Investment creates Production Production Investment Consumption Waste key: assets trade money harm The Investment, Consumption, Production, Waste pipeline powers everything except Nature itself. Production Investment Consumption Waste key: assets trade money harm Over the past 70 years, statistical and algorithmic optimisation have transformed Investment and Production systems... Cornucopian Optimised Production Systems Production Investment Consumption Waste Total Quality Management Statistical Process Control Six Sigma Quantitative Finance Revolution Targeted Advertising 1950s 1980s 2000s Over the past 70 years, statistical and algorithmic optimisation have transformed Investment and Production systems... but Consumption and Waste remain chaotic Production Investment Consumption Waste Destructive Chaotic Consumption System No data to perform optimisation on yet. No data to perform optimisation on yet. Total Quality Management Statistical Process Control Six Sigma Quantitative Finance Revolution Targeted Advertising 1950s 1980s 2000s Cornucopian Optimised Production Systems A Lean Green Economy has to bring statistical process control to Consumption and Waste processes Production Investment Consumption Waste The time has come to build a Lean Green Economy Gather statistical insights into Consumption patterns. Use data to correctly value and direct Waste streams into revenue streams. Total Quality Management Statistical Process Control Six Sigma Quantitative Finance Revolution Targeted Advertising 1950s 1980s 2000s 2020s 2020s A Lean Green Economy has to bring statistical process control to Consumption and Waste processes Let’s map the loops, then get all the missing data Investment generates returns on investment Production Investment Consumption Waste return on investment key: assets trade money harm Recycling and coproduction reclaim value Production Investment Consumption Waste return on investment recycling key: assets trade money harm Generating a return on investment inevitably generates waste Production Investment Consumption Waste return on investment recycling Capital Resources The Marketplace Unintended Consequences key: assets trade money harm Waste depletes our capital resources over time Capital Resources Production Investment Consumption Waste return on investment recycling Capital Resources The Marketplace Unintended Consequences capital depletion key: assets trade money harm Close the loop: no more throwaway things Production Investment Consumption Waste return on investment recycling key: assets trade money harm X Now let’s add in Natural Capital The Marketplace Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts key: assets trade money harm and make coproducts visible

[slide 82](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) Now let’s add in Natural Capital The Marketplace Investment of Financial and Natural Capital creates Production Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts key: assets trade money harm investment ecosystem services Now let’s add in Natural Capital The Marketplace Production fuels Consumption Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts key: assets trade money harm investment ecosystem services Now let’s add in Natural Capital The Marketplace Consumption generates a return on investment Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts investment key: assets trade money harm return on investment ecosystem services Now let’s add in Natural Capital The Marketplace Production creates Waste. Consumption creates Waste. Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts investment key: assets trade money harm return on investment ecosystem services inefficiency inefficiency end-of-life Now let’s add in Natural Capital The Marketplace Waste is recycled or sold as coproducts Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts investment key: assets trade money harm return on investment ecosystem services technical nutrients products reuse re/upcycling supply & demand inefficiency inefficiency end-of-life Now let’s add in Natural Capital The Marketplace Waste depletes capital Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts investment key: assets trade money harm return on investment ecosystem services reduced profits technical nutrients inefficiency inefficiency end-of-life products reuse re/upcycling supply & demand Now let’s add in Natural Capital The Marketplace Pollution and so on deplete Natural Capital Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts investment key: assets trade money harm return on investment ecosystem services reduced profits pollution technical nutrients inefficiency inefficiency end-of-life products reuse re/upcycling supply & demand Now let’s add in Natural Capital The Marketplace Financial Capital can be reinvested in Nature. Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts investment key: assets trade money harm return on investment ecosystem services reduced profits pollution reinvestment technical nutrients inefficiency inefficiency end-of-life products reuse re/upcycling supply & demand Now let’s add in Natural Capital The Marketplace Coproducts can also regenerate nature. Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts investment key: assets trade money harm return on investment ecosystem services reduced profits pollution reinvestment biological nutrients technical nutrients inefficiency inefficiency end-of-life products reuse re/upcycling supply & demand Two personal notes: (1) this model has been battle tested I developed this model in 2003, and it was used in an RMI report on sustainable consumption and production. This is the 2003 diagram. One of the first attempts to model how investor behaviour shapes our total environmental impact. Part of an early attempt to define sustainable investment as part of the sustainable consumption and production agenda. Natural Capital Capital Resources Financial Capital Supply & Natural Financial Reinvestment Demand Capital Capital Waste rvi tem Re fits Se sys s Pr ce du o o ce Ec t Po d en Bio trient

[slide 91](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) investor behaviour shapes our total environmental impact. Part of an early attempt to define sustainable investment as part of the sustainable consumption and production agenda. Natural Capital Capital Resources Financial Capital Supply & Natural Financial Reinvestment Demand Capital Capital Waste rvi tem Re fits Se sys s Pr ce du o o ce Ec t Po d en Bio trient llu es on tm t tio Nu es en n Inv log s Inv turn tm ica Re l Production Inefficiency Waste cy ien ste Re cycli ation ffic a Te Ine lid W ife us ng c Su man l Re clam Nu hno S d-of- o De trie log pp d nts ica En e Re ly The Marketplace l Unintended & Consequences Consumption Products By-products Original available from http://mushika.co.uk/ Free for most uses. See the Creative Commons license for details: http://creativecommons.org/licenses/by-sa/1.0/ © Mushika Ltd 2003

[slide 92](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) Two personal notes: (2) Gupta’s Law of Whole Systems “You know it is a whole system if the costs show up on one balance sheet, and the benefits show up on another.” There is no balance sheet for nature. So how could we expect business to account for it? Of course business externalises costs. How could it not? Ok, let’s get back to it! The Marketplace Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts reinvestment inefficiency products investment inefficiency end-of-life pollution technical nutrients biological nutrients ecosystem services return on investment reuse re/upcycling reduced profits supply & demand key: assets trade money harm This is the full Investment Consumption Production Waste model. The economy has a lot of potential to be fully circular. The Marketplace Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts reinvestment inefficiency products investment inefficiency end-of-life pollution technical nutrients biological nutrients ecosystem services return on investment reuse re/upcycling reduced profits supply & demand key: assets trade money harm How today’s economy is We are drawing down ecosystem services, i.e. Capitalism’s interface to Nature, so fast Nature is dying. Our entire economy just bleeds energy and raw materials. Plus global capitalism keeps going bankrupt. The Marketplace Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts reinvestment products investment technical nutrients biological nutrients ecosystem services return on investment reuse re/upcycling supply & demand key: assets trade money harm inefficiency inefficiency end-of-life pollution reduced profits How tomorrow’s economy must be In an optimised future, all waste steams will have been thinned out as far as is ecologically necessary. Most of this waste can be prevented or recovered if people will only think. The resulting lean green economy is more profitable, and puts a lot of resources back into nature. The point of maximum profitability is the point of maximum efficiency, if externalities are counted at all. The Marketplace Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts investment ecosystem services supply & demand key: assets trade money harm return on investment inefficiency inefficiency end-of-life pollution reduced profits products reuse re/upcycling technical nutrients biological nutrients reinvestment What went wrong: messy industrial bootstrap THIS WAS ALL BUILT ON COAL. These systems were never planned or designed, and still aren’t. It’s just what grew in the economy before we hit ecological limits. All we can hope to do is reshape the incentive landscape to transition to a sustainable economy. Hopefully radical legislation is coming to help us soon. The Marketplace Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts reinvestment products investment technical nutrients biological nutrients ecosystem services return on investment reuse re/upcycling supply & demand key: assets trade money harm inefficiency inefficiency end-of-life pollution reduced profits

[slide 97](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) What went wrong: divided guardians The systems which should be protecting the efficiency of the entire economy in both financial and environmental terms DO NOT EXIST. Instead we have a patchwork, mostly made of holes, and financial and environmental regulators exist in different universes. We have to pull financial data and impact data into the same databases so that we can optimise. How do we get a little closer to the 10XE transformation, to make room for a better life for all? The Marketplace Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts reinvestment inefficiency products investment inefficiency end-of-life pollution technical nutrients biological nutrients ecosystem services return on investment reuse re/upcycling reduced profits supply & demand key: assets trade money harm audit the EPA ? efficiency regulations ? recycling laws ? audit ? ? How do we fix it?Integrated product information markets The IT systems used by industry are archaic: there’s just nowhere in the databases to put the information on environmental factors. Or social factors. Or really anything other than how much it costs. Audit post-facto is super expensive and stupidly hard to get right (see triple entry book keeping and triple bottom line accounting for more info on this). Lean manufacturing etc. have done fantastic work using computers to streamline production: let’s build on those modernised systems. The Marketplace Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts reinvestment inefficiency products investment inefficiency end-of-life pollution technical nutrients biological nutrients ecosystem services return on investment reuse re/upcycling reduced profits supply & demand key: assets trade money harm audit the EPA ? efficiency regulations ? recycling laws ? audit ? ? fully integrate financial and ecological data Integrating expertise to realize the full value of goods most goods trade at a >20% discount because buyers fear counterfeits in wine alone, this is tens of billions utility expert seller buyer compliance expert identity expert goods ecology expert As you will discover in the next section, Mattereum has discovered a scalable business opportunity to build product information markets using the blockchain. First for authenticity, addressing $2 trillion of consumer fraud, and in parallel, markets for ecological and social impact information. Both on the same technology platform, for the same assets. This is how we start integrating the databases to build a Lean Green world. About product information markets Blockchain? Ugh. Yes, we know, hear me out... If you want to use computers, you’ve got two choices: FAANGBAT companies run everything, or Do it on a blockchain. So if you want the global environmental management system run by a single corporation, go right ahead. But, actually, the world’s governments will insist on local data sovereignty, so we aren’t running all of this from California. It has to be a blockchain. Vitalik does good work.

[slide 101](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) ok fine it’s going to be a 100 slide deck Not today’s blockchain So very seriously, not today’s blockchain. Today’s blockchain systems are roughly where the Web was in 1987, or Mobile was in 1994. They’re toy systems printing toy money compared to what we are going to need for a global environmental management system. We have to start building the businesses now so that we can shape and integrate into those technology platforms as they arise. This is too important to be a passenger on the ride: we need to lead. Can Mattereum really pull off something this complicated? Vinay Gupta’s work in cryptography starts in the mid-90s. He ran the Ethereum blockchain launch. Mattereum has roots going back decades in technical, legal and environmental understanding. He did a stint on cryptographic applications research for the US Office of the Secretary of Defense, worked on the Dubai Blockchain Strategy, and of course helped launch Ethereum in a pretty responsible role. Years in energy policy, defence think tanks, and supporting critical infrastructure provision in poor countries. Pretty spectacular staff too. Get stuff done people. TODO: [[team slides go here]] Vinay Gupta does the closing keynote at Ethereum DevCon One. Blockchain needs Mattereum The “World Wide Web” existed for a while without any Domain Names. Sites were only identified by their IP addresses until ISPs got DNS servers. We emailed around site IP lists. Blockchains are ideal for transacting real value, but real assets do not have blockchain names yet. As a result, blockchains are filled with unreal assets: form without real content. Mattereum creates blockchain names for physical things, like domain names were for information. Enabling safe trade in Real World Assets. Now the blockchain has a gateway to the real world, and the revolution can begin in earnest. Vinay Gupta does the closing keynote at Ethereum DevCon One. Ethereum launch graphics from 2015 The Secret Tesla Master Plan Elon Musk laid out a plan, where each step was profitable, which may largely fix CO2 emissions from transport, given time. He’s 14 years into that plan and it seems to be going pretty well. He’s changed the world. We have a plan for building a global blockchain platform for managing the world’s environmental impact, where each step is profitable, resulting in a goal state which largely manages the CO2 emissions from consumer goods. A lot less capital intensive and risky than car manufacturing too. this is real homeless in LA

[slide 106](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) The Secret Mattereum Master Plan Built a product information market for consumer goods. Use that money to build or integrate search engines, auction sites, securization: the whole ecosystem. Use that money to help fix the carbon situation by creating a fully functional circular economy. Don’t lose sight of poverty on the way.

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Continues in https://guptaoption.com/texts/236-2.md (part 2 of 2).
End of [236] The Mattereum Top Down Deck Day 6 (Lean Green Mattereum), part 1 of 2. Its connections are at the top of this file; the map is https://guptaoption.com/llms.txt.