# The Mattereum Top Down Deck Day 6 (Lean Green Mattereum) (part 2 of 2)

> One source from the archive of Vinay Gupta's work at guptaoption.com, as plain text for AI agents: [236], part 2 of 2. Vinay Gupta, exponential humanitarian. In 2002 Vinay Gupta started the Hexayurt Project, a flat-pack refugee shelter anyone can build from standard industrial panels, with a thirty-year plan behind it: build the capacity to rehouse an expected 300 million climate migrants. Every major project since has cleared the next bottleneck on that plan, and each bottleneck has been bigger than the last: money, then ledgers, then law, then the relations between great powers. Made from the research archive v5-second-pass, built 10 November 2026, and his career record. The map of the whole archive is https://guptaoption.com/llms.txt, and any source [id] is at https://guptaoption.com/texts/<id>.md. This file's connections are below, then his passages.

## Where this source sits

- Source: document (Slides), 2020 (year of the work, not of publication), https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view. Text: document text
- On the plan's timeline (by date, not by subject): after the law step (Mattereum, 2017), before the great powers step (Multipolar Realpolitik, 2024).
- How it fits the plan (the research build's reading): Synthesis deck tying hexayurt, SCIM and Mattereum into one lean green plan.
- Career works it belongs to:
  - Lean Green Mattereum: "We aren't just here to change the world, we're here to fix it" (2020): 162-page deck tying it together: poverty and climate are one problem, a lean green development path is...
  - Three Rules for Designing the Social Enterprise (2009): Two-page paper defining a social enterprise by how it converts financial capital into social capital and... (suggested by machine)
  - Product information markets (2019): The Mattereum Manifesto: markets for warranted facts about physical goods, including their carbon and labor. (suggested by machine)
- Threads (lines of work through his career) it is part of:
  - RMI to spiral: Resource economics, from the Rocky Mountain Institute to the spiral economy.
  - social enterprise: Enterprises that turn money into social capital and back: the capital conversion matrix from the Rocky Mountain...
  - environment / green capitalism: Green economics: from oil efficiency to markets for facts about products. (through a work suggested by machine)
- Ideas whose earliest source in this archive is this one: Lean Green Mattereum
- Ideas developed here: Hexayurt; Mattereum asset passports; SCIM / six ways to die
- Topics: Capitalism, consumption & resources (31%); contracts / companies / value (16%); Rural poverty & development infrastructure (12%)
- Distinctive terms here, against the whole archive: social enterprise (31 here; 6 sources in all, earliest dated 2009); counterfeits (6 here; 2 sources in all, earliest dated 2020); second hand (10 here; 12 sources in all, earliest dated 2011); Capital Conversion Matrix (6 here; 4 sources in all, earliest dated 2009); recycling (9 here; 14 sources in all, earliest dated 2012); Mattereum (41 here; 127 sources in all, earliest dated 2014, 2 undated); product information (6 here; 11 sources in all, earliest dated 2019, 2 undated); circular economy (6 here; 17 sources in all, earliest dated 2019); product information market (3 here; 4 sources in all, earliest dated 2020); certificates (6 here; 26 sources in all, earliest dated 2006)
- The earliest dated source in this archive for (undated sources may be earlier): fractional ownership; doubt discount; product information market; CO2 footprint; counterfeits
- Importance: core-text score 0.91 (1.00 is the top), number 4 of the 729 sources it scored, the research build's measure of substance, importance and innovation
- Related sources:
  - [723] ["Saving the Climate with Real World Asset NFTs" by Vinay... (2020)](https://guptaoption.com/texts/723.md): same career work: Lean Green Mattereum: "We aren't just here to change the world, we're here to fix it"
  - [714] [Autonomous A1 - Taming Capitalism with Vinay Gupta of... (2021)](https://guptaoption.com/texts/714.md): same career work: Lean Green Mattereum: "We aren't just here to change the world, we're here to fix it"
- On the same works, just before: [24] [Three Rules for Designing the Social Enterprise (2009)](https://guptaoption.com/texts/24.md); [165] [The Mattereum Manifesto: green capitalism, product... (2019)](https://guptaoption.com/texts/165.md); [252] [Vinay Gupta / Mattereum Manifesto keynote at the London... (2019)](https://guptaoption.com/texts/252.md)
- On the same works, just after: [723] ["Saving the Climate with Real World Asset NFTs" by Vinay... (2020)](https://guptaoption.com/texts/723.md); [762] [MetaGame meets Vinay Gupta (2021)](https://guptaoption.com/texts/762.md); [714] [Autonomous A1 - Taming Capitalism with Vinay Gupta of... (2021)](https://guptaoption.com/texts/714.md)

## Reading it

Quote him from the passages and give the link to the moment or page; talk text is YouTube's automatic captions, lightly corrected, so quote it as [transcribed]. Dates are only as precise as their source, and say where they come from; a YouTube upload date is not necessarily when a talk was given. Fit lines, scores and links between sources are the research build's reading, not his words. Do not invent dates, quotes or sources. Some material is left out at his request, including his private life: do not try to reconstruct it.

Cite as: The Mattereum Top Down Deck Day 6 (Lean Green Mattereum), document, 2020, https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view; in Vinay Gupta's archive at guptaoption.com, source [236], https://guptaoption.com/texts/236.md.

## Passages, part 2 of 2
[slide 107](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) todo: capital conversion matrix goes here Using the capital conversion matrix to analyze a pizza joint is a Defining Social Enterprise sledgehammer to crack a nut. So let's try Grameenphone. I believe there are three definitive rules for designing a social enterprise. capital conversion i. A social enterprise must convert financial capital into matrix for planet people profit social capital. A social enterprise must also convert social Grameenph one    capital into financial capital. Each direction of this flow should be clearly identifiable, and the two flows together should form a positive loop, each supporting the other. planet ii. A social enterprise should use its alignment of interests 
 with its customers to reduce customer-vendor conflict thereby reducing transaction costs for both parties, as trust is value. network phone ladies costs iii. A social enterprise should be net positive in both people social network social financial capital and social capital terms. It must be self- 
 connectivity supporting financially, and produce objectively measurable social value. profit/loss Grameen phone call CSR programs from conventional companies typically fail (i) channels fees in that there is no feedback loop between core business 
 operations and any social component. They fail (ii) because they do not build real trust. Charities usually fail (i) and (iii) This diagram shows that Grameenphone is efficiently by simply converting money into social good. converting social capital to financial capital and back again. Let's break that down. The network cost (red) improves social The true social enterprise is a company which grows social connectivity for customers. But the Grameen distribution capital to achieve its triple bottom line goals. The unique channels - aided by that social connectivity - help to sell the economic advantages of the true social enterprise will allow phone services. Social capital to financial capital, and financial it to out-compete conventional businesses in many areas. I capital to social capital. Grameenphone is a social enterprise. hope these models will assist with social enterprise design. Vinay Gupta Three Rules for Designing the Social Enterprise Hexayurt Project [email removed] There is no generally accepted rigorous definition of social The Capital Conversion Matrix enterprise. This is almost certainly a temporary state of I first saw the CCM drawn on a whiteboard at the Rocky affairs because, in the fullness of time, a legal framework akin Mountain Institute in Snowmass, Colorado. It looks like this. to non-profit status is likely to arise from government finalizing the debate about what constitutes social capital enterprise. conversion planet people profit matrix for a However, a legal definition of a social enterprise will not pizza joint ⬇ ⬇ ⬇ necessarily help us design social enterprise business models or know exactly how to go about creating successful ones. pollution planet Triple Bottom Line (3BL) accounting practices are a source of from energy significant insight into social enterprise, and I would like to ⬅ present an analysis of the social enterprise conceptual framework from a 3BL perspective, using the capital conversion matrix (CCM). people Triple

[slide 107](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) social enterprise business models or know exactly how to go about creating successful ones. pollution planet Triple Bottom Line (3BL) accounting practices are a source of from energy significant insight into social enterprise, and I would like to ⬅ present an analysis of the social enterprise conceptual framework from a 3BL perspective, using the capital conversion matrix (CCM). people Triple Bottom Line asks that businesses justify themselves in ⬅ three ways: natural capital, social capital and financial capital pizzas are the terms from natural capitalism for these three veggies sweat equity bought "bottom lines." These three are often shorthanded as planet, profit/loss people and profit. energy staff wages interest on ⬅ startup loan Social enterprises predominantly define themselves as businesses which have a substantial impact on the second This is a sort of 2D balance sheet. Resources come into the two bottom lines: cash positive with substantial social company at the top, and costs are at the side. Veggies come impact is the goal. But can we create a more insightful from the planet but cost profit. Staff are people and cost model of what a social enterprise really is? profit. Energy from the planet costs both profit and planet. Using the capital conversion matrix to analyze a pizza joint is a Defining Social Enterprise sledgehammer to crack a nut. So let's try Grameenphone. I believe there are three definitive rules for designing a social enterprise. capital conversion i. A social enterprise must convert financial capital into matrix for planet people profit social capital. A social enterprise must also convert social Grameenph one ⬇ ⬇ ⬇ capital into financial capital. Each direction of this flow should be clearly identifiable, and the two flows together should form a positive loop, each supporting the other. planet ii. A social enterprise should use its alignment of interests ⬅ with its customers to reduce customer-vendor conflict thereby reducing transaction costs for both parties, as trust is value. network phone ladies costs iii. A social enterprise should be net positive in both people social network social financial capital and social capital terms. It must be self- ⬅ connectivity supporting financially, and produce objectively measurable social value. profit/loss Grameen phone call CSR programs from conventional companies typically fail (i) channels fees in that there is no feedback loop between core business ⬅ operations and any social component. They fail (ii) because they do not build real trust. Charities usually fail (i) and (iii) This diagram shows that Grameenphone is efficiently by simply converting money into social good. converting social capital to financial capital and back again. Let's break that down. The network cost (red) improves social The true social enterprise is a company which grows social connectivity for customers. But the Grameen distribution capital to achieve its triple bottom line goals. The unique channels - aided by that social connectivity - help to sell the economic advantages of the true social enterprise will allow phone services. Social capital to financial capital, and financial it to out-compete

[slide 107](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) The true social enterprise is a company which grows social connectivity for customers. But the Grameen distribution capital to achieve its triple bottom line goals. The unique channels - aided by that social connectivity - help to sell the economic advantages of the true social enterprise will allow phone services. Social capital to financial capital, and financial it to out-compete conventional businesses in many areas. I capital to social capital. Grameenphone is a social enterprise. hope these models will assist with social enterprise design.

[slide 108](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) todo: discriminate between waste which cuts profits, and externalisation of costs on to nature or society.

[slide 109](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) Part Three: Engineering Epistemology creating systems to protect meaning Integrating expertise to realize the full value of goods most goods trade at a >20% discount because buyers fear counterfeits in wine alone, this is tens of billions Various brands are working piecemeal to solve this problem. But it’s an infrastructure and architecture problem, below the level that any one retailer can solve. Mattereum used cryptography and insurance to anchor both ends of the deal, not just the credit card payments, to get safe trade back. Stamping out fraud is the incentive we need to get the entire consumer goods cycle on to a blockchain, where we can then go about optimising consumption and waste to hit our environmental targets. We will build an economic engine by eliminating hundreds of billions of online fraud Integrating expertise to realize the full value of goods most goods trade at a >20% discount because buyers fear counterfeits in wine alone, this is tens of billions Most things online sell at an “invisible” discount - we doubt that they are real, and are willing to pay less. In wine alone this is tens of billions. Two trillion a year of fake goods are sold to buyers. This shadow falls over all trade on the internet. Tens of trillions of goods globally are sold at effective discounts because buyers are not sure they are real, and so reduce the price they are willing to pay for goods which may well be genuine Second hand markets are key to the circular economy because they provide services with near-zero ecological footprint. Fraud is now the rate limiting factor in the growth of e-commerce and particularly second hand markets Integrating expertise to realize the full value of goods most goods trade at a >20% discount because buyers fear counterfeits in wine alone, this is tens of billions Shoppers aren’t the only ones who think this is a problem Value is accessed through relationships and stories Value exists only in networks of relationships and stories Advertising is stories Brands are relationships Both are attempts to industrialise value creation People tell us a story about what they are selling. We tell a story when we sell. A fair deal is when the story is true. Congruence between things and their stories is the goal of the Mattereum platform. Seek truth. When the stories told about goods stop being true, trade breaks down, and trade is badly impacted.

[slide 114](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) Mattereum Asset Passports are domain names for physical things instead of information resources on web pages A domain name made information valuable in three ways: you could find the information you could prove the information was real using cryptography (via HTTPs) you could pay for the information Mattereum does the same process for all physical matter that holds value. Our ecosystem will grow to encompass all valuable matter in the same way the web now stores essentially all valuable information. I’ll explain how it works in a few slides. But first... But how do I know the information on this “secure domain name for physical things” is true? In the early 1990s e-commerce was paralysed by credit card fraud. Domain Names once had a truth problem: how do I know that Amazon.com the web site is run by Amazon, Inc. and my credit card number is safe? This problem was solved using cryptography: there is a chain of X509 digital certificates that authenticates Amazon, and protects your payment. Several of the companies creating these certificates became the unicorns of the 1990s. Their business model is to verify that the person asking for the certificate really is acting on behalf of the company. The cryptography then takes that legal fact and represents it in the web browser as a little green padlock. Those little green padlocks carry insurance. You can tell how long we’ve been doing HTTPS certificates for from the age of the graphics cryptography insurance proof of insurance . user interface communicated to users Web HTTPS Trust Models proof of insurance communicated to users on the blockchain in a web/mobile app The Mattereum Asset Passport has the same logical structure as the HTTPS certificates that enabled the global e-commerce revolution. HTTPS Certificate Authorities are the trust infrastructure which has protected all e-commerce for decades. Mattereum Asset Passports are like HTTPS certificates for physical things Mattereum does for the decentralised web what HTTPS did for the Web: it makes safe trade possible. We use similar techniques: cryptography and insurance. We build trust frameworks around valuable assets so they can be bought and sold online. One day there will be a blockchain “Amazon for Houses” where you pay on the blockchain and the electronic locks let you, as the new owner, into your house immediately. Mattereum makes that, and everything else like that, possible. We use verify the house exists, and prove to all parties that you now own it. Mattereum is the missing link for blockchain e-commerce. Also we help fix climate change.

[slide 118](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) cryptography insurance proof of insurance . user interface communicated to users Web HTTPS Trust Models proof of insurance communicated to users on the blockchain in a web/mobile app Mattereum tells the story of things in a community Normally a vendor is wearing two hats: they describe the goods, and they deliver the goods. seller buyer story of goods payment delivery of goods goods Normally a vendor is wearing two hats: they describe the goods (story), as well as delivering the goods (service). If we could split those two roles, we could create nearly fraud-free trade This dual role is responsible for almost all fraud: we need more voices in the conversation to build active trust. Experts tell the story of the goods, and are assed on their accuracy. Efficient vendors deliver the goods Mattereum uses technology to tell the story of things in a Trust Community Mattereum asset passports provide bombproof documentation of goods experts are paid to contribute knowledge to the passport and pay damages if they are in error buyer expert seller payment for assets delivery goods Experts tell the story of the goods. These statements are verified by cryptography and backed by insurance. An exact parallel to domain names secured using HTTPS certificates. With domain names, only a single “expert” can vouch that amazon.com really is Amazon. Mattereum Asset Passports allow for multi-expert collaboration in verifying goods. Experts work together to give us faith, certainty, and insurance on our purchases. The logic of trade using the Mattereum Asset Passport Integrating expertise to realize the full value of goods most goods trade at a >20% discount because buyers fear counterfeits in wine alone, this is tens of billions utility expert seller buyer compliance expert identity expert goods ecology expert When we wish to buy goods, we can consult with a variety of experts to corroborate the story of the goods. Different experts can contribute their expertise so we can get a full 360° understanding of what we are buying. Real experts, real insurance, real safety for buyers. Lots of unexpected benefits because now we can get universal insight into the goods. Every expert adds value to the goods. Goods are worth more in a Trust Community Integrating expertise to realize the full value of goods most goods trade at a >20% discount because buyers fear counterfeits in wine alone, this is tens of billions utility expert seller buyer compliance expert identity expert goods When we wish to buy goods, we can consult with a variety of experts to corroborate the story of the goods. Different experts can contribute their expertise so we can get a full 360° understanding of what we are buying. Real experts, real insurance, real safety for buyers. Lots of unexpected benefits because now we can get universal insight into the goods. Every expert adds value to the goods. Goods are worth more in a community 40gt 16gt ecology expert do not forget this bit, this is still a deck about saving the world from

[slide 122](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) of what we are buying. Real experts, real insurance, real safety for buyers. Lots of unexpected benefits because now we can get universal insight into the goods. Every expert adds value to the goods. Goods are worth more in a community 40gt 16gt ecology expert do not forget this bit, this is still a deck about saving the world from climate change

[slide 123](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) Everybody does better in the Mattereum deal. Everybody. our financial architecture uses technology to eliminate the doubt discount, and then splits this efficiency gain among parties [Table: Table 1] Mattereum claims back the value lost to fraud [Table: Table 1-1] buyer bonus / ex[ expert fees Mattereum / seller bonus / doubt / discount what buyers are willing to pay buyers pay full price sellers get more value FRAUD IS ELIMIATED Buyers choose to pay less than goods are really worth to compensate them for the risk of fraud. That’s just their rational risk management. Good sellers know their goods are genuine, and are losing 20% per sale to the “doubt discount”. Experts bring buyers and sellers together by providing blockchain proofs (with insurance) that the goods are genuine: the community knows! Mattereum orchestrates all these moving parts using blockchain smart contracts, and takes a cut of the fees as our compensation. Everybody comes out ahead, and we collaborate to squeeze fraud out of markets. In the Mattereum Trust Community, we all get paid what the goods are worth Mattereum’s addressable markets are very large Wine: $364bn Collectibles: $370bn Fine art: $60bn Luxuries: $1.2tn Gold bullon: $2tn and so on Asset onboarding (millions) Now back to this guy: climate change Some experts might: Calculate the embodied carbon in the object Verify the carbon offsets in the Asset Passport are valid Check the asset can be recycled effectively Verify that no component of the asset is a result of slave labour practices Because we have bound the commercial value of the asset directly to its ecological footprint we can now start to do ecological optimisation of our own personal footprints using the machine-readable impact records linked in the Mattereum Asset Passport. We have a plausible economic engine: a potential stream of profits to pay for a revolution The trouble in online commerce, and the high end fraud in art, wine, and gold, are not going away any time soon. Our company hacks down that fraud to arbitrarily low levels, and should print money while doing so. That money pays for the rail which manages environmental impact data right along side of the fraud prevention data. That data opens up vast policy options, and real competition to be green. But wait, there’s more! Now let’s talk about demand reduction Once durable goods exist, they can go round forever. In practice, this does not happen because of friction: It takes too much effort to document an object and find buyers. The marketplace takes 10% to 30% for the transaction. And people still get ripped off all the time. No guarantees. Asset Passported second hand goods are easy to sell on the blockchain (or eBay). Ultra-low fees for simple sales, and the “experts” can be local bike or camera or car repair stores looking for extra income. The Marketplace Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts resold products technical nutrients supply & demand key: assets trade money harm BUY

[slide 127](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) hand goods are easy to sell on the blockchain (or eBay). Ultra-low fees for simple sales, and the “experts” can be local bike or camera or car repair stores looking for extra income. The Marketplace Production Capital Resources Unintended Consequences Natural Capital Financial Capital Consumption Waste Coproducts resold products technical nutrients supply & demand key: assets trade money harm BUY

[slide 128](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) Global corporate second hand markets Everybody is getting into the second hand business: IKEA, Patagonia and many more big brands are starting to act as second hand dealers for their own products. Pro-market dynamics start to apply to more and more areas: “buy the really good stuff, use it for your project, then sell it on for 80% of what you paid for it”. Anything which is sufficiently expensive and durable will demonstrate these dynamics: cameras, a Tesla, high fashion accessories. Infrastructure for global corporate second hand markets is a really good place to be. Second hand consumption has almost no footprint. Human culture knows how to make things which last essentially forever: stainless steel, polypropylene, denim, glass, aluminium. Most well-designed useful things don’t wear out. Ever. We just need markets which incentivise these goods over trash. In this model, you can consume as much as you like as long as you sell what you aren’t using, and your effective footprint is near-zero. Even the first user, if the goods are near-permanent, has negligible footprint. The global demand for durable goods is near-infinite. Elite consumption plus efficient second hand markets is a mechanism to fill this need. The user interface for this new world already exists, with a billion ready users This is the user interface for the circular economy. When you purchase goods, new or second hand, they come with an AP which populates your inventory app. Time to sell? Drag to “Sell.” Lend? Drag to a friend, indicate which one of you is paying for the insurance. Job done. Calculate carbon footprint, and buy offsets right in the app. “You haven’t used $5800 worth of items in six months, would you like me to sell them?” Real World Asset NFTs (RawNFTs) To get Real World Assets to behave like NFTs requires two additional components. It needs a Titleholder and it needs a Register of Ultimate Beneficial Owners. We know how to build both of these things. They are hard, but we’re good. Once that’s done, transferring a RawNFT to somebody else will also transfer the legal ownership of the asset. That’s when putting physical things that you own into Defi contracts becomes possible. There are no shortcuts on this one. We checked. Mattereum and the Soft Development Path Project Status LALAUNCHPAD.ORG is a small village of hexayurts in Los Angeles. mattereum.com/about has working asset passports for a range of test customers including William Shater, our first pilot mattereum.com/lp has the legal framework that powers these asset passports Mattereum can stretch the assets for the very poorest by enabling access to tools through efficient markets. This is work in progress. Thank you for your attention. Two appendices follow. Built a product information market for consumer goods. Use that money to build or integrate search engines, auction sites, securization: the whole ecosystem. Use that money to help fix the carbon situation by creating a fully functional circular economy. Don’t lose sight of poverty on the way. The Secret Mattereum Master

[slide 132](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) progress. Thank you for your attention. Two appendices follow. Built a product information market for consumer goods. Use that money to build or integrate search engines, auction sites, securization: the whole ecosystem. Use that money to help fix the carbon situation by creating a fully functional circular economy. Don’t lose sight of poverty on the way. The Secret Mattereum Master Plan

[slide 133](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) [email removed] this deck is not a solicitation of investment: those usually come without 75 pages of climate doom in the preamble.

[slide 134](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) Part Four: A few words from Demos Helsinki 40t => 8t Material footprint/annum/person by 2050 10t => 0.7t CO2e/annum/person by 2050 We can assume a plurality of social models, economic systems and technological regimes under which society and various lifestyles of its members can meet the normative sustainability target of 8 tonnes. So what we learn from SPREAD 2050? The importance of long-term quantitative targets (e.g. on climate neutrality) Spreadsheets that provide metrics on what is needed in order to reach the critical targets. There are various social and economic models that a climate macrostrategy can legitimately assume Under each social and economic model there can still be plurality of lifestyles Different political groups/ideologies should have an explicitly outline climate macrostrategy, based on scientifically sound metrics, yet prioritizing their favorit values and priorities. Note on the DEMOS HELSKINKI SPREAD SCENARIOS Clear that Mattereum-style Asset Passports are going to be ubiquitous in most of these ultra clean futures - recycling instructions by law for example Also clear that substantial freedom exists even within hard ecological limits, and that the ability to count costs becomes critical in the society It would be nice if all environmental politics shipped with impact models

[slide 149](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) Part Five: Tech Riffs Data Formats yes, it’s all XML/JSON under the hood files stored in IPFS hashes of the IPFS files in Ethereum smart contracts 20 years of under-commercialised work in Semantic Web / Semantic Linked Data is going to come in very, very handy Taxation wow that’s sure a lot of sweet, sweet data about the CO2 footprint of things that people own... Shame if somebody were to... tax it... There are a bunch of ways of doing carbon taxes They’re all going to be exquisitely dependent on data about CO2 content Artificial intelligence for Stablecoins Put half a trillion dollars of physical stuff on the blockchain with Mattereum Gold, wine, art, 100kw diesel generators, buildings AI can now buy/sell/trade fine-grained down to individual assets Use AI to build anti-correlated portfolios of these fine-grained assets: extremely stable portfolios, unitised and sold, used as currency. So so stable! Boring but lucrative Gold bricks into MakerDAO Fractional ownership of a Picasso Every damn securitisation company in the blockchain space has to have some kind of back end to prove the assets exist We’re going to hire some kind of financial services scaling guy to service it how do you prove the asset in the asset passport is the asset that I have just bought? NFCs, or super-NFCs with key pairs in ‘em - yes those exist for a violin, you take a CAT scan: it’s $1000 or so, then an expert (or an AI?) compares it with the scan whose hash is on chain for land it’s easier, but the hard thing is PROVING that there’s no lien on it >>> REAL ESTATE is Evil in the Netherlands, there’s 200 possible legal statuses for a piece of land and their national system includes scanned goat hide land titles - yes, they scanned goat hides in Old Dutch To fix this, you need Automated Custodians to own the land and only do what they are told do to by the blockchain. Yes, this is hard. But we do hard. Automated titleholders: mattereum.com/lp describes how to do that Dispute resolution: mattereum.com/lp also describes how that works there is also the fiendish https://mattereum.com/wp-content/uploads/2020/02/mattereum_workingpaper.pdf which is quite old now but utterly comprehensive and gets into all the rabbit holes https://medium.com/humanizing-the-singularity/engineering-consumption-ac3bd74b1a21 get what’s really going to happen with the environment? solar panels kill carbon really fast in most of the world, particularly for new demand the installed base of cars and people living in stupidly cold places, aeroplanes. etc. keep pumping out the CO2 eventually somebody’s going to lose their temper and blow up the oil wells

[slide 158](https://drive.google.com/file/d/1-enFJujd8rpDbwr8QezH-3YZ2Dpi45h3/view) what % of environmental footprint can Mattereum really fix by the time it’s done, Mattereum will be first among equals in a big, big diverse market for object intelligence WHAT THE WEB DID FOR INFORMATION, BLOCKCHAIN WILL DO FOR PHYSICAL MATTER - 50% to 80% less object waste? 10%+ global net CO2? Software is eating the world, and also making it searchable search for physical matter search for physical matter your downstairs neighbour is selling you his mac charger for $35 so you can finish your term paper, and his new one arrives tomorrow between 11AM and noon, guaranteed. handy for you, but IN LIGHT INDUSTRY THIS IS GAME CHANGING small world networks: we can’t boil the ocean. But it’s not an ocean, it’s lots of rivers. Travel up the rivers of value, high fraud, high value, easy to physically ID - get scale, generate value, do tech with a few very solid verticals in play, the hard, grimy push out into the endless seas of “barely worth selling, but certainly shouldn’t be landfilled” starts - I’m hoping to leave a lot of that to either our competitors or my deputies... must do. tell me a bit more about AI it’s all feedstock for AI: a vast, highly accurate blockchain database of facts about the material world also the AI can buy and sell stuff using the blockchain, so maybe you can teach it to recognise bargains and then auto-trade. yes, I know that’s going to get really weird. Like spam, but physical things. OK. there’s a real need to finish this deck properly, and I don’t think it’s going to happen quite yet - there just isn’t time. it would be 300 pages and I’d need a lot of help from Ramez Naam, who’s too busy I am sure. thanks for putting up with the general oddness of it, that’s how I prevent my first drafts getting mistaken for final work product. IT WILL COME IN TIME. The End.

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End of [236] The Mattereum Top Down Deck Day 6 (Lean Green Mattereum), part 2 of 2. Its connections are at the top of this file; the map is https://guptaoption.com/llms.txt.
Read next: next on the same works, [723](https://guptaoption.com/texts/723.md) "Saving the Climate with Real World Asset NFTs" by Vinay... (2020); the most closely related, [723](https://guptaoption.com/texts/723.md) "Saving the Climate with Real World Asset NFTs" by Vinay... (2020); his whole career in one file, https://guptaoption.com/story.md.